Audience Profile

Name: Henry Morris


Age: 17


Occupation: Student - studying A-Levels in Psychology, Chemistry and Sociology.

Music Likes: Noah and the Whale, Snow Patrol, Passion Pit, Vampire Weekend, Biffy Clyro, Bombay Bicycle Club, Friendly Fires, Ellie Goulding, Florence & the Machine, OneRepublic, Frightened Rabbit, Coldplay


Music Dislikes: Rihanna, Beyonce, Akon, Jay-Z, Dizzee Rascal, Dubstep, Magnetic Man, Hollywood Undead, Adele, Christina Aguilera


Hobbies: Socialising, reading (e.g. Harry Potter, George Orwell, When God was a Rabbit, Girl With the Dragon Tatoo) photography, swimming, watching movies & TV (e.g. Dr Who, The IT Crowd, Meet the Robinsons, Fight Club, Merlin)


Favourite Music Videos: Snow Patrol - Open Your Eyes, Coldplay - Every Teardrop Is A Waterfall. - He likes narrated music videos that have some links to the actual song and lyrics.


Least Favourite Videos: Any Lady Gaga videos, Single Ladies by Beyonce as this only features a choreographed routine.


Favourite Album Artwork: Kings of Leon - Only By The Night, Paloma Faith - Do You Want The Truth or Something Beautiful?, 30 Seconds To Mars - This Is War


After interviewing someone from our target audience, we have a better understanding of what to include in our music video, album artwork and band image. We are going to be taking some influences from the audience profile and incorportate it into out work, for example we have thought about the style of videos he likes, he has made it clear that he doesn't like solo dance videos or videos that don't reflect the song or lyrics that are completely unrelated. So we are going to try our best to make sure that in some way or another, our video reflects the song that we have chosen.